By the early 1990s he had become interested in the possibility of selling goods via the World Wide Web, then still in its infancy, and began looking for a product to sell. Mike Jewell had gotten his entrepreneurial feet wet in high school by starting a company that sold handmade hotplates to retailers like Neiman Marcus, and after getting an MBA he had worked as an executive for high-tech firms like Credence Systems, Advanced Technology Partners, and Engineering Animation, Inc. Cofounders Mike and Jan Jewell own more than one-third of the company.Ĭelebrate Express was founded by the husband-and-wife team of Mike and Jan Jewell in Kirkland, Washington. Storybook Heirlooms sells holiday and special event clothing for young girls, and Costume Express offers children's and family costumes for Halloween and other dress-up events. Four-fifths of its sales come from Birthday Express, which offers a complete range of supplies for children's parties in more than 100 different themes, many of which feature popular characters like SpongeBob, Lil' Bratz, and Harry Potter. The company operates through business units called Birthday Express, Storybook Heirlooms, and Costume Express. NAIC: 454111 Mail-Order Houses 454113 Electronic Shopping 322230 Stationery Product Manufacturing 453220 Gift, Novelty, and Souvenir StoresĬelebrate Express, Inc., sells children's party supplies, costumes, and clothing over the Internet and via mail-order catalogs.
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